Turns out the beer space in 7-11 just got a lot tighter. 7-11 has decided to private label a beer called: "Game Day". I am sold! The lucky brewer is City Brewing located in Wisconsin. My guess is it will taste like cheese and Lambeau field.
7-11 says:
The company confirmed that the new product is a premium beer selling at a budget price but wouldn't provide further details.I guess I have to try it first. I am assuming it will be launching soon. Let me know if you start seeing it out and about. Article here.
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