Wow. Diageo, once again leads the Top 100 Premium Spirits Listing. This is not a surprise as they do have Johnnie Walker leading the way with Smirnoff. What is more of a surprise is the gain that Captain Morgan's and Jose Cuervo made, each climbing two places in the rankings. From the article,
"Diageo was in the top spots in both league tables, as once again, Johnnie Walker was ranked as the number one spirit in the world by value, and number 3 premium spirit by volume, with an estimated 14.5 million nine-litre equivalent cases. Smirnoff retained its position as the number one premium spirit in the world by volume, with estimated volume sales of 24 million nine-litre equivalent cases, and was also ranked number 3 by value, as in the 2009 league tables."
It would be pretty interesting to see the rest of this list and compare how rum improved on this list. Article here.
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